The Method · Strategy
A fractional CMO who owns the roadmap — not a deck
Most growing companies don't lack channels — they lack the senior judgement that decides what deserves budget this quarter. Our marketing strategy consulting puts an operator in that seat: someone who has run every channel in-house, owns your number, and answers for it weekly.
The Standard · Pricing
Pricing — and exactly what you get
Strategy Sprint
$999 two weeks, one-time
A complete executable plan priced as a project — credited in full if you move to the fractional engagement within 30 days.
- Market + competitor analysis from your real numbers
- Positioning and message hierarchy
- Channel strategy with budget splits priced from real costs
- 90-day roadmap with owners and metrics
- Measurement plan to hold it accountable
- Handover working session — execute with anyone
Fractional CMO
$1,499 /mo
Fractional CMOs typically run $3,000–$8,000/month — same seniority at a Dhaka cost base, with an execution bench solo fractionals can’t bring.
- Weekly strategy calls
- Marketing roadmap owned end to end
- Team and vendor direction with real briefs
- Budget allocation defended monthly with data
- Hiring input when you scale
- Monthly board-ready report
Deep SEO Audit
$349 one-time
The channel-level microscope under the strategy seat — credited against campaigns within 30 days.
- Full technical crawl
- Backlink forensics
- Keyword map against your funnel
- 90-day prioritized roadmap
- Credited against campaigns within 30 days
Why an operator, not an advisor
Strategy is only real when it survives execution
What the seat covers
- → Positioning & message hierarchy — the words everything else uses
- → Channel mix & budget allocation — defended monthly with data
- → Team & vendor direction — briefs, standards, accountability
- → Measurement — one number at the top, honest attribution under it
- → The $349 Deep Audit as the channel-level microscope
The market is full of strategy that was never priced against reality: beautiful decks recommending channels the consultant has never run, on budgets that wouldn't survive one quarter of actual CPMs. It reads brilliantly and executes never.
Our strategists are operators because our agency is the operating floor: the person setting your channel mix has watched a thousand fights over the same keywords, knows what a link, a video, a test and a lead actually cost this year, and can staff the roadmap they wrote — or hand it to your team with briefs sharp enough to execute. When strategy and execution live in one head, the plan stops being a document and becomes a system.
It's the same discipline that runs the Unicorn Lab: one number at the top, every channel accountable to it, budget following evidence across channel lines. The fractional seat brings that operating system to companies that aren't ready for the full build — and grows with them until they are.
And when the answer is "you don't need us yet" — a product still finding fit, a budget that only funds one channel done well — the sprint says so in writing, with the one thing to do instead. Senior judgement includes knowing when not to spend.
The sprint, day by day
Fourteen days to an executable plan
DAYS 1–4
Evidence: stakeholder interviews, analytics forensics, competitor teardown and market mapping. We read your numbers before we form opinions — the sprint's first deliverable is an honest picture of where demand actually is.
DAYS 5–9
Strategy: positioning and message hierarchy, channel selection with budget splits priced from real execution costs, and the sequencing call most plans dodge — what to do first, what to defer, and what to refuse to spend on this year.
DAYS 10–14
The roadmap: a 90-day plan with owners, metrics and checkpoints, a measurement setup that will actually hold it accountable, and a working session to hand it over — to your team, to us, or to both. You leave able to execute on Monday.
Questions we hear most
Fractional CMO & strategy — FAQ
What exactly does the Fractional CMO engagement include?
Weekly strategy calls, ownership of the marketing roadmap, direction of your internal team or vendors (including us, if we run channels for you), budget allocation across channels, hiring input, and a monthly board-ready report. You get a senior operator embedded in your business at the cadence decisions actually happen — without the $200k+ hire.
What comes out of the two-week Strategy Sprint?
A complete, executable plan: market and competitor analysis, positioning and message hierarchy, channel strategy with budget splits, a 90-day roadmap with owners and metrics, and the measurement plan to hold it accountable. It is written to be executed by whoever you choose — us, your team, or another agency. No hostage strategy.
How is this different from hiring a consultant?
Consultants leave decks; operators leave systems. The fractional engagement is judged on the same number your business is — pipeline, revenue, growth — and the roadmap changes when the data says so, not at the next quarterly review. And because we run every channel in-house, the strategy is grounded in what execution actually costs and how long it actually takes.
When should I choose the sprint over the monthly engagement?
Take the Sprint when you need direction once: a launch, a pivot, a funding round, or an honest second opinion on a plan you already have. Take the fractional engagement when the bottleneck is ongoing senior judgement — prioritisation, budget calls, team direction — and you are not ready for a full-time CMO. Many clients start with the Sprint and convert; the $999 is credited when you do within 30 days.
Get senior judgement in the seat
Tell us where growth is stuck. The first call is a working session, not a pitch — you'll leave with three priorities whether or not you hire us.