The Standard · Vertical Program
The SaaS SEO agency that ranks what converts
SaaS SEO fails in a predictable way: eighteen months of blog posts, thousands of visits, no trials. We run it the other way — bottom of the funnel first, programmatic only where it earns its keep, and every report anchored to signups, not sessions. Same system, tuned for subscription economics.
The subscription-funnel keyword strategy
A subscription business doesn't need traffic; it needs trials that retain. That inverts the usual content plan. The highest-ROI keywords in SaaS are the unglamorous ones at the decision point: [competitor] alternative, [tool A] vs [tool B], [job] software for [niche], integration pages, migration guides, pricing explainers. Search volumes look small; buying intent is total.
We map your funnel before your keywords: which queries a buyer asks at each stage from problem-aware to vendor-shortlist, which pages answer them, and which gaps competitors have left. The first two quarters of content ship against the bottom third of that map — where rankings turn into revenue fastest and prove the program's worth before the long game begins.
Programmatic vs editorial — the discipline
SaaS loves programmatic SEO because it scales; Google's helpful-content systems love it because it's dinner. The difference between the programmatic that compounds and the programmatic that gets a site suppressed is per-page substance: an integrations directory where every page documents a real integration deserves to exist; five hundred templated "best X for Y" pages wrapping the same paragraph do not.
Our rule: programmatic for structured inventories (integrations, templates, glossaries with real definitions), editorial for decisions and comparisons, and a pruning pass every quarter. The content engine behind it is the same strategy-first system we run everywhere — SaaS just sharpens its edges.
The Standard · Pricing
Pricing — and exactly what you get
Starter
$999 /mo
The scope US SaaS agencies quote at $8,000–$20,000/month, at a Dhaka cost base — same tiers, tuned bottom-of-funnel first.
- 5 editorial links / month (Standard grade)
- 2 BOFU-first articles, 1,200+ words
- Launch audit + technical monitoring
- Comparison and alternative pages prioritized
- Anchor ledger managed
- Monthly dashboard in trial/MRR language
12-month replacement on placements.
Start Starter →Growth
$1,999 /mo
The velocity where subscription funnels start compounding — authority-grade links pointed at the pages that convert trials.
- 10 editorial links / month (incl. Authority)
- 4 articles: BOFU + programmatic only where it earns it
- Quarterly digital PR campaign
- Monthly technical fix sprints
- Monthly strategy call
- Funnel-stage reporting: signups, not sessions
12-month replacement on placements.
Start Growth →Market Leader
$3,999 /mo
Category-leadership velocity — Elite placements and full technical ownership for SaaS brands pressing a proven advantage.
- 20 editorial links / month (incl. Elite)
- 8 articles across the funnel
- Monthly digital PR
- Full technical ownership
- Dedicated strategist, biweekly calls
- Weekly pulse + deep-dive reporting
Lifetime replacement on Elite placements.
Start Market Leader →What the program covers
Built for how SaaS actually grows
BOFU content & comparison hubs
Alternative pages, honest versus pages, use-case and industry landing pages — researched against the real products, written to be the page a buyer trusts at the shortlist moment, and internally meshed so authority pools where revenue happens.
Free-tool & PLG content
Calculators, generators, templates and mini-tools that earn links naturally and land users inside value before the paywall — instrumented with activation events so the report says "trials started", not "pageviews happened".
Authority for software SERPs
SaaS SERPs are review-site fortresses. Cracking them takes the editorial link program — placements on real publications your buyers read, anchor-disciplined, paced to your competitors' velocity, pointed at money pages.
Technical & measurement
App-site and marketing-site separation done right, docs that rank, Core Web Vitals in the green — plus GA4 wired to trials, PQLs and revenue so every quarter's plan is driven by what actually converted.
Questions we hear most
SaaS SEO — FAQ
Why BOFU-first instead of building awareness content?
Because a subscription business gets paid at the bottom of the funnel, and bottom-of-funnel keywords are cheaper to win than the gold-rush head terms. 'Alternative to X', 'X vs Y', integration and use-case pages convert at multiples of blog traffic and typically face weaker competition. We build the revenue layer first, then spend its momentum on the awareness layer — not the other way round.
Do you do programmatic SEO?
Where it earns its place. Programmatic pages work when each generated page answers a real, distinct query — integrations, templates, comparisons with genuine data. They fail as thin-page spam when the template is the content. We build programmatic sets with real per-page substance and prune ruthlessly, because helpful-content updates have been feeding on lazy programmatic for years.
How does PLG change the SEO plan?
Product-led growth means search traffic should land in the product, not just near it: free tools, templates and calculators that deliver value before signup, instrumented so activation — not pageviews — is the reported metric. For sales-led SaaS we weight comparison and switching content instead. The keyword map follows your motion, not a generic SaaS playbook.
What does SaaS SEO cost with you?
The same campaign tiers as everything we do: $999–$3,999/month depending on velocity, with the scope US SaaS agencies bill $8,000–$20,000/month for. Same BOFU strategy, same editorial links, same senior eyes — different cost base. Start with the free audit and we'll tell you which tier your competitive set actually requires.
See your funnel as a keyword map
Send us your product and your top three competitors — the free audit comes back with the BOFU gaps you can win first.