The Proof · Search & Authority
SEO audit service: free honesty, or the deep dive
Every engagement we run starts with knowing what's actually wrong. We productised that step at two depths — one free, one $349 — so you can buy certainty before you buy a campaign. Both come with the same guarantee: the honest answer, even when it isn't us. Every build in the system starts with proof — this is where we earn the right to a roadmap.
The Standard · Pricing
Pricing — and exactly what you get
The free 1-page audit
$0
Free because it earns the right to a roadmap — and because honesty scales: if we’re wrong for your goal, page one says so.
- Top technical blockers, named specifically
- Clearest content gaps vs the sites outranking you
- Authority-profile read (what your links actually claim)
- The single highest-leverage next step
- Delivered within 24 hours
- The not-a-fit promise: if we’re wrong for your goal, page one says so
The deep audit
$349 one-time
It is the first month of strategy work priced as a document — so it is credited in full against any campaign started within 30 days.
- Full technical crawl — every page, every template
- Backlink forensics: quality, anchors, toxicity, the ledger built for you
- Complete keyword map against your funnel
- Prioritized 90-day roadmap, scored by impact × effort
- Delivered in 5–7 days as an executable document
- $349 credited against any campaign started within 30 days
Why audits first
Spending before diagnosing is how budgets die
The most expensive thing in SEO isn't links or content — it's six months of either aimed at the wrong problem. A site with an indexation fault doesn't need articles; a site with a toxic anchor profile doesn't need more links; a site with perfect foundations and no content velocity needs exactly the opposite of a technical retainer.
That's why the deep audit exists as a product rather than a sales call: $349 buys the diagnosis with no obligation attached, priced so the roadmap pays for itself the moment it prevents one month of misdirected spend. And if you do continue into a campaign, the money comes back anyway — the audit was month one all along.
Either way, you end the week knowing precisely where your site stands, in writing, from a team whose refusal list is public.
Questions we hear most
SEO audits — FAQ
What does the free audit actually cover?
One page, no fluff: your top technical blockers, the clearest content gaps against the competitors outranking you, a read on your authority profile, and the single highest-leverage next step. Delivered within 24 hours. It's genuinely useful on its own — and if we're not the right fit for what it reveals, the audit says exactly that.
How is the $349 deep audit different?
Depth and deliverables: a full technical crawl of every page, backlink forensics on your entire profile (including the anchor ledger you probably don't have yet), a complete keyword map against your funnel, and a prioritized 90-day roadmap scored by impact and effort. It ships in 5–7 days as a document your team can execute with or without us.
Is the deep audit really credited back?
Fully. Start any campaign tier within 30 days of receiving the deep audit and the $349 comes off your first invoice — the audit becomes month one's planning phase, already done. If you never come back, you keep a roadmap that cost less than most agencies' discovery calls.
Will you just tell me everything is broken to sell a campaign?
The refusal list on our pricing page exists precisely so we don't have to do that. A meaningful share of free audits end with 'your foundation is fine — your bottleneck is content velocity' or 'fix these three things internally and come back in a quarter'. The audit's job is to be right, because being right is what makes the next conversation worth having.
Start with the truth
Free one-pager in 24 hours, or the full diagnosis in a week. Both come with the honest answer — even when it isn't us.