The Standard · Search & Authority
The AI search optimization agency for the answer era
A growing share of your buyers never see a results page — they ask an assistant and read one answer. AI search optimization is the discipline of being the source that answer cites: measurable, structural, and built on the same foundations that win classic search. The system treats AI answers as the newest SERP — and wins it the same way: by being the best source.
How AI answers choose their sources
Assistants don't rank ten blue links; they synthesise a handful of sources into one response — and the selection logic is knowable. They favour recognisable entities (brands the model can identify and connect to a topic), machine-readable structure (schema that states facts instead of implying them), citation-worthy passages (definitions, statistics and comparisons that survive being quoted out of context), and crawlable, fast pages the retrieval layer can actually fetch when composing an answer.
None of that is magic — it's the visibility stack search has always rewarded, expressed more strictly. Which is why the sites winning AI citations today look suspiciously like the sites that were already doing SEO properly.
Why static, schema-clean sites win LLM visibility
Retrieval systems have budgets. A static site that renders instantly, carries complete structured data and states its facts in clean HTML gets fetched, parsed and quoted reliably. A JavaScript-heavy platform whose content only exists after hydration is a gamble every time an answer engine goes looking — sometimes parsed, often skipped.
This is the quiet advantage of the way we build websites: static-first output with deep schema isn't just fast for humans and Google — it's the format AI systems trust most, by construction. Your site becomes the easiest source in the room to quote.
The Standard · Pricing
Pricing — and exactly what you get
Add-on to any campaign
$499 /mo
Cheapest as a layer — the entity and citation work rides on the SEO program you already run, sharing its research and authority.
- Entity and schema architecture across your site
- Citation-worthiness edits to key pages
- AI-assistant visibility tracking (who gets quoted)
- Structured answers for your money questions
- Monthly report alongside your campaign dashboard
Standalone program
from $999 /mo
Without a campaign underneath, the program carries its own foundational SEO — quoted by how much groundwork your site needs.
- Everything in the add-on
- Foundational SEO included
- Entity cleanup across the open web
- Content restructured to be the source AI quotes
- Quarterly strategy review
- Itemized quote within 24 hours
What we do — GEO & AEO in practice
Four workstreams, one goal: be the citation
Entity strengthening
Making your brand a thing models recognise: consistent naming across the web, Organization and Service schema wired sitewide, profile consistency (sameAs graphs), and topical association built through the publications that mention you. Entities get cited; anonymous domains get paraphrased without credit.
Schema depth
Beyond the basics: FAQ, Service and Article markup that states facts machine-readably, breadcrumbs that expose structure, and offer/pricing data where it exists. Answer engines lean on structure precisely because it removes their guesswork — we remove all of it.
Citation-worthy content
Assistants quote passages, not pages: crisp definitions, original numbers, honest comparisons, step frameworks. We build these into your content program deliberately — every pillar piece carries lines engineered to survive quotation, with your name attached.
AI-visibility monitoring
A tracked panel of your buyers' real questions, run monthly across the major assistants: are you cited, how are you described, who wins the answers you don't. Reported beside your rankings — one dashboard, both search eras.
The honest framing
GEO complements SEO. It doesn't replace it.
The uncomfortable truth the AI-optimization gold rush skips: assistants cite sources that already demonstrate authority — pages that rank, load, and get referenced elsewhere. Generative engine optimization amplifies a strong foundation; it cannot conjure one. That's why our standalone program includes the foundational SEO services layer, and why the add-on price is low: bolted onto a running campaign, the marginal work is real but modest.
If someone quotes you four figures a month for "AI optimization" with no crawl, no schema work and no content plan — you now know exactly what you'd be buying.
Questions we hear most
AI search optimization — FAQ
Is GEO a replacement for SEO?
No — and be suspicious of anyone selling it that way. AI assistants overwhelmingly cite pages that already rank, load fast and carry clean structure; generative engine optimization is a layer on top of strong SEO, not an escape from it. Sites that skip the foundation and buy 'AI optimization' are paying to be quotable in theory while remaining invisible in practice.
How do you measure AI visibility?
Directly: a tracked panel of the questions your buyers actually ask, run monthly against the major assistants and AI search products, logging whether you're cited, how you're described, and who is cited instead. That last column — who wins the answer when you don't — becomes the next quarter's work list.
How fast does AI search optimization show results?
Structural work (schema depth, entity cleanup, crawlability) can surface in AI answers within weeks because assistants re-fetch sources frequently. Citation-worthiness — original statistics, definitions, comparisons worth quoting — builds over 2–4 months, tracked panel by panel. As with search, distrust anyone quoting days.
What does it cost?
As an add-on to any campaign tier: $499/month — the campaign already produces the content and authority the AI layer builds on. Standalone programs start at $999/month and include the foundational SEO work AI visibility depends on, because selling the layer without the foundation would put us on our own refusal list.
Find out if AI can see you
We'll run your buyers' top questions through the major assistants and show you exactly who gets cited — free, with your audit.