Case studies
The work behind the numbers
Much of our work runs under NDA — especially in iGaming, where rankings are competitive intelligence. So instead of invented logos and unverifiable screenshots, here's something more useful: exactly how we work, and the kinds of results that work drives.
Client: ourselves
We do it to ourselves — building 3rd Unicorn in public
Every agency says "we practice what we preach." We publish the receipts. Between July 30 and August 4, 2026 we ran a complete WordPress→Astro rebuild and repositioning on this very site — the same pipeline we sell in the iGaming SEO programs, pointed at ourselves.
These are young numbers, published on purpose. A baseline of ~91 brand impressions isn't a brag — it's the honest starting line. The point is watching the system work from zero: the same discipline, standards and published pricing we bring to every client build. This entry updates monthly.
Reported here every month: impressions · clicks · rankings entered · links earned.
| Rebuild & repositioning executed | Jul 30 – Aug 4, 2026 |
| Legacy URLs preserved via 301s | 20 |
| Canon-gated routes live | 39, across 19 services |
| Manual actions at relaunch | None — clean |
| Brand-query baseline (prior 3 months) | ~91 impressions — the honest starting line |
| Editorial placements live | 2 (DR76 + DR70) — referral sessions in week one |
| On-site engagement, first days | 32 chat-launcher clicks from 11 users |
| Indexing requests | Filed Aug 3–4 · results pending |
iGaming SEO
Competitive-market visibility
Technical rebuilds, intent-mapped market pages and editorial authority campaigns for brands competing in the most contested SERPs online.
Organic growth
Compounding search traffic
Topic-cluster architectures and content engines that turn one ranking into a network of them — measured in qualified sessions, not raw traffic.
Paid efficiency
Lower CPA, higher ROAS
Account restructures, negative-list discipline and dedicated landing pages that cut wasted spend and let Smart Bidding actually work.
Zero-to-launch builds
Brands shipped from scratch
Naming, identity, website and go-to-market built by one team — companies that went from idea to live, indexable, converting presence.
Methodology
Every engagement follows the same discipline
BASELINE
We agree the numbers that define success before work begins — traffic, leads, CPA, revenue — and record where they stand today. No moving goalposts, no vanity dashboards.
EVIDENCE
Every recommendation traces to data: crawl results, search demand, competitor gaps, conversion analytics. If we can't show why, we don't ship it.
PROOF
Monthly reporting against the agreed baseline, in plain language. What moved, why, what's next — and what didn't work, said out loud.
Want specifics for your industry? In a call we can walk through anonymised examples relevant to your situation — real campaigns, real numbers, names withheld where agreements require it.
See what this looks like for your brand
Book a call — we'll walk through relevant examples and give you an honest read on what's achievable in your market.