The Standard · Vertical Program
The crypto SEO agency built for hard mode
Crypto search is what happens when YMYL scrutiny, publisher scarcity and a decade of spam history land on the same SERP. We work here on purpose — because the discipline that survives our other flagship vertical is exactly the discipline crypto demands. Same system, hardened where scrutiny is maximal.
Exchange, DeFi, wallet — three different games
"Crypto SEO" is three verticals wearing one name. Exchanges fight for branded trust and comparison SERPs where review fortresses and affiliate walls guard every position. DeFi protocols win through documentation and education — the queries are conceptual, the buyers are researchers, and docs-that-rank are the moat. Wallets convert on security: the content that ranks is the content that soothes a user about to move funds.
Each model gets its own keyword architecture, content framework and authority plan. What they share is the scrutiny — which is where the discipline comes in.
YMYL-adjacent scrutiny, and what it rewards
Google treats money-touching topics with its strictest quality systems. In practice that means: authorship and entity signals matter more, thin content gets discounted faster, manufactured authority gets caught sooner, and every claim on a product page is effectively load-bearing. The vertical's spam-heavy history sharpens all of it — a new crypto domain starts on probation.
The response isn't cleverness; it's craft. Real expertise in the content, entities strengthened until the brand is recognisable, conservative anchors, and technical foundations that give trust systems nothing to question. Slow is smooth; smooth is fast.
The Standard · Pricing
Pricing — and exactly what you get
Crypto campaign
from $999 /mo
Built on the standard campaign tiers, quoted per market — crypto publishers are scarcer and scrutiny is maximal, so scope is priced honestly per niche.
- Campaign scope from the standard $999 / $1,999 / $3,999 tiers
- Publisher vetting hardened for crypto scrutiny
- Editorial placements via the standard grades, $99–$349 per link
- Entity and trust signals prioritized
- Anchor discipline for maximum-scrutiny SERPs
- Itemized quote within 24 hours
Replacement guarantee per grade.
Get your 24h quote →Deep SEO Audit
$349 one-time
The right first step in a vertical where mistakes are expensive — credited in full against any campaign within 30 days.
- Full technical crawl
- Backlink forensics with toxicity read
- Keyword map against your funnel
- 90-day prioritized roadmap
- Delivered in 5–7 days
- Credited against any campaign within 30 days
Why us for this vertical
We trained in the other restricted vertical
Publisher scarcity is our home turf
Most publishers refuse crypto the way they refuse iGaming — which means fake inventory floods the gap, exactly as it does in our flagship vertical. The 4-check vetting, the anchor ledger, the velocity pacing — the whole restricted-vertical playbook transfers, because we built it for conditions like these.
Compliance-aware by habit
Licensed-market wording rules taught us to write growth content a legal team can sign: risk framing, no advice-shaped claims, jurisdiction awareness, review loops. Your counsel gets a partner who already speaks the language, not a vendor who needs supervising.
Editorial links that survive audits
Crypto placements run through the same editorial grades as everything we sell — real publications, real traffic, replacement guarantees — with supply realities priced honestly instead of hidden in a "crypto surcharge".
Docs, education and entity depth
Glossaries with real definitions, integration and security docs that rank, original data worth citing — content that builds the entity signals YMYL systems reward and AI answers quote.
Questions we hear most
Crypto SEO — FAQ
Why is crypto SEO harder than mainstream SEO?
Three stacked constraints: Google applies YMYL-adjacent scrutiny to anything touching people's money, so thin content and manufactured authority get discounted fast; a large share of publishers refuse the topic outright, so link supply is squeezed the way iGaming's is; and the vertical's own history of spam means every new crypto domain starts on the sceptical end of the curve. The playbook that survives is the disciplined one.
Do you work with exchanges, DeFi protocols and wallets?
All three, plus the B2B layer around them — infrastructure, analytics, compliance tooling. Each has its own SERP reality: exchanges fight branded-trust battles and comparison SERPs, DeFi lives on docs and education, wallets win on security-focused content. The keyword architecture is built per model, never copy-pasted.
How do you handle compliance in content?
The same way we learned in iGaming: nothing that reads like financial advice, risk framing where claims appear, jurisdiction awareness on product pages, and your legal team in the review loop for anything sensitive. Rankings that depend on wording a regulator would flag are liabilities, not assets — we do not build them.
What does crypto SEO cost?
Campaigns from $999/month on the standard tiers, with crypto placements quoted through the editorial grades ($99–$349; niche-matched inventory typically quotes toward the Authority and Elite end because supply is thin). The free audit tells you honestly what your competitive set requires before you spend anything.
Get an honest read on your crypto SERP
Send your domain and target market — the free audit tells you what the competitive set requires and whether we're the right team for it.