The Method · Performance & Growth
The influencer marketing agency for the verticals everyone else fumbles
Creator marketing works when the audience is real, the fit is real and the tracking is real — and falls apart the moment any of the three is faked. We vet like forensic accountants, negotiate like locals, and report creators in the same cost-per-acquisition language as your ads.
The Standard · Pricing
Pricing — and exactly what you get
Creator campaign
from $999 + 15% of creator spend
Creator invoices pass through at cost — the 15% is the only margin, stated on one visible line, covering everything between budget and post.
- Sourcing + forensic vetting (audience country, authenticity)
- Rate negotiation — we routinely claw back more than our fee
- Contracts and usage rights handled
- Brief and creative direction
- Tracked links and codes per creator
- Consolidated report in cost-per-acquisition language
- iGaming & crypto sourcing included where licensed
Monthly program
$1,499 /mo
Always-on beats one-offs — a maintained creator bench with whitelisting pipelines feeding your ad account every month.
- Maintained creator bench for your niche
- Monthly activations planned and managed
- Whitelisting + usage-rights pipeline into your ad account
- Compliance discipline on every post
- Creators reported as a channel, next to your others
The specialty
iGaming and crypto creators — sourced, vetted, compliant
Why hard verticals are our home turf
- → Creator benches already built in iGaming and crypto niches
- → Geo-targeting that respects licensing boundaries by market
- → Platform-compliant framing and proper disclosure, every post
- → Audience-authenticity forensics before any budget moves
- → The same rigour, applied to every mainstream vertical too
Ask a generalist agency for creators in iGaming or crypto and you'll get one of two answers: a polite no, or a shortlist that gets your campaign flagged in week one. These verticals run on rules — per-market licensing, platform policies, disclosure law — and on audiences with finely tuned authenticity radar. Both punish improvisation.
We've spent years in exactly these rooms. It's the same reason our link building wins in SERPs where generic outreach dies: hard verticals reward teams who did the homework. We know which creators actually move product in each market, what rates are honest, which formats clear review, and how to write briefs that keep everyone on the right side of every line.
If your brand is mainstream, that discipline is still the reason to hire us: vetting built for the hardest rooms catches the inflated audiences and recycled engagement that slip past agencies raised on easy briefs. Rigour doesn't get easier to fake — it just gets rarer.
And creator work never runs in isolation here: winning posts feed the social program, licensed creative becomes the best-performing asset in the ad account, and creator mentions get captured into the authority profile your search program compounds. One campaign, three channels fed — that's the system doing what a collection of siloed vendors structurally can't, and it's why creator budgets go further here.
Anatomy of a campaign
Four weeks, brief to report
WEEK 1
Brief and shortlist: goals, markets, budget and exclusions agreed, then a vetted shortlist with audience forensics attached — country splits, authenticity scores, past-work review and honest rate context for each creator.
WEEK 2
Negotiation and contracts: rates pushed to market-honest levels, usage rights and exclusivity written down, deliverables and deadlines fixed, tracking links and codes issued per creator before anything is filmed.
WEEK 3
Creative direction and go-live: briefs that give creators the message and leave them the voice — scripted ads read as ads and burn trust. Drafts reviewed for claims and disclosure, then posts roll out on the agreed calendar.
WEEK 4
Measurement and the second act: tracked conversions consolidated per creator, cost per acquisition read next to your other channels, winning content licensed for whitelisting in the ad account — where the best creator work usually earns most of its money.
Questions we hear most
Influencer marketing — FAQ
How do you vet creators before we spend?
The same forensic habit we apply to link publishers: audience-country breakdown against your target market, engagement authenticity (velocity patterns, comment quality, follower-growth history), brand-safety scan of past content, and — where the platform allows — verified view and conversion data from previous partnerships. A big following with the wrong audience is a billboard in the wrong city; we filter those out before a dollar moves.
What does "15% of creator spend" cover?
Everything between your budget and the post going live: sourcing, vetting, negotiation (we routinely claw back more than our fee), contracts and usage rights, brief and creative direction, deadline management, and consolidated tracking. You see every creator invoice at cost — our fee is the only margin, stated on one line.
Can you actually run creator campaigns in iGaming and crypto?
Yes — it is our specialty. These verticals need creators who can speak to the audience credibly, platform-compliant framing, geo-targeting that respects licensing boundaries, and disclosure done properly. Generalist agencies either refuse the brief or fumble it; we have run it for years, and the same compliance discipline benefits every mainstream brand we work with.
How do you measure whether it worked?
Tracked links and codes per creator, platform-native conversion data where available, and — for larger programs — holdout comparison against baseline demand, because last-click always undercounts creator influence. Reports show spend, reach, engagement quality, tracked conversions and cost per acquisition next to your other channels, in the same one-number language as the rest of the system.
Want creators who actually convert?
Tell us your market and budget — we'll send a vetted shortlist with audience forensics attached, before you commit to anything.