Service
Digital PR that earns the coverage money can't buy
Advertising rents attention; earned media builds belief. Our digital PR programs put your brand, data and expertise in front of the publications your market already trusts — and every placement compounds into name recognition, referral traffic and search authority.
Why earned coverage outperforms bought exposure
When a publication chooses to cover you, it lends you its credibility — something no ad placement can replicate. Readers trust editorial judgement, and so do search engines: coverage in real publications remains among the strongest signals that a brand is an entity worth ranking.
The compounding effect is the point. A single strong placement gets syndicated, cited and referenced by other writers. Branded search volume grows. Journalists who saw the first story take the second call. Six months of consistent digital PR builds a media footprint that keeps working long after the campaign ends.
Announcements, done properly
Launches, partnerships, funding rounds, product milestones, new data — moments that deserve more than a social post. We turn announcements into press releases journalists can actually use: a real story, clean quotes, supporting assets and a targeted media list of writers who cover your space.
Then we work the story: personalised pitches, follow-ups, exclusive angles for priority outlets, and syndication where it extends reach without cheapening the story. The result is announcement coverage that reads like news — because it is.
What's inside the program
From story development to coverage log
Story & angle development
We mine your business for what's genuinely newsworthy: proprietary data, expert positions, market observations, customer trends. Every quarter gets a pipeline of angles matched to the publications most likely to run them.
Press releases & announcements
Professionally written releases for real announcements, targeted distribution to relevant journalists, media kits and boilerplates kept current — so every company milestone converts into visibility.
Editorial placements & expert commentary
Bylined contributions, expert quotes for journalists on deadline, and data-led features. Placements that put your name in the body of the story — with links that strengthen your search profile as a by-product.
Reporting & share of voice
A live coverage log of every placement — outlet, reach, link, date — plus branded-search and share-of-voice tracking, so you can watch recognition build month over month.
Where it fits
PR and SEO, run as one motion
Most agencies run PR and SEO in separate silos — coverage that never links, links that never build the brand. We run them together: the same angles that earn coverage feed our link building targets, and every campaign is planned with both editors and algorithms in mind.
That combination matters most in hard verticals. In iGaming, mainstream coverage is difficult and link supply is scarce — a disciplined digital PR motion is often the difference between a brand that ranks and a brand nobody cites. It's a core component of our iGaming SEO programs.
Questions we hear most
Digital PR — FAQ
What is the difference between digital PR and link building?
They overlap, but the goal differs. Link building optimises for authority passed to specific pages; digital PR optimises for coverage — your name, story and expertise appearing in publications your buyers read. Done well, digital PR earns links as a by-product, which is why we run the two disciplines from one team and one calendar.
Do you write and distribute press releases?
Yes — but properly. A press release is a tool for genuine announcements: launches, funding, data, partnerships, milestones. We write the release, build the media list, pitch it to journalists who cover your space, and syndicate where it serves the story. What we never do is spray thin releases across wire services as a link scheme.
What makes a story angle work?
Editors publish what serves their readers, not what serves your brand. Angles that consistently earn coverage: original data and surveys, expert commentary on live news, contrarian takes backed by evidence, and useful assets journalists can cite. We develop angles from your actual expertise, so the coverage positions you as the authority you are.
How do you measure digital PR?
Placements secured, publication quality and audience, referring links earned, branded search growth and share of voice. You get a live coverage log — every placement with the outlet, date, link and reach — so the value of the program is never a matter of opinion.
Have a story worth telling?
Tell us what you've built, measured or learned — we'll tell you honestly whether it will earn coverage, and where.
Pitch Us Your Story →