The Standard · Search & Authority
The digital PR agency that earns coverage money can't buy
Advertising rents attention; earned media builds belief. Our digital PR programs put your brand, data and expertise in front of the publications your market already trusts — and every placement compounds into name recognition, referral traffic and search authority. Earned coverage is authority the system compounds — name and rankings, built together.
Why earned coverage outperforms bought exposure
When a publication chooses to cover you, it lends you its credibility — something no ad placement can replicate. Readers trust editorial judgement, and so do search engines: coverage in real publications remains among the strongest signals that a brand is an entity worth ranking.
The compounding effect is the point. A single strong placement gets syndicated, cited and referenced by other writers. Branded search volume grows. Journalists who saw the first story take the second call. Six months of consistent digital PR builds a media footprint that keeps working long after the campaign ends.
Announcements, done properly
Launches, partnerships, funding rounds, product milestones, new data — moments that deserve more than a social post. We turn announcements into press releases journalists can actually use: a real story, clean quotes, supporting assets and a targeted media list of writers who cover your space.
Then we work the story: personalised pitches, follow-ups, exclusive angles for priority outlets, and syndication where it extends reach without cheapening the story. The result is announcement coverage that reads like news — because it is.
The Standard · Pricing
Pricing — and exactly what you get
Press release — standard
$399 per release
Written, distributed and indexed properly — the version of a press release that search engines and editors actually register.
- Release written by us to editorial standard
- Angle sharpened before a word is drafted
- Distribution to relevant outlets
- On-site newsroom version, indexed and schema-marked
- Coverage tracked and reported
Press release — extended
$799 per release
The bigger swing: more outlets, direct editorial pitching around the announcement, and follow-up while the story is warm.
- Everything in standard
- Extended distribution footprint
- Direct pitches to relevant editors
- Post-release follow-up cycle
- Mentions captured into your authority profile
Digital PR campaign
from $999
Story-led campaigns are scoped by the asset and the market — quoted itemized, because a data study and a comment campaign cost different things.
- Story angle development editors want
- Campaign asset built (study, data piece, expert commentary)
- Targeted outreach to relevant journalists
- Earned editorial coverage — not paid placements
- Every mention captured into the authority your SEO compounds
- Itemized quote within 24 hours
Events & sponsorships
from $999 per engagement
Coordination only — sponsorship budgets stay yours, we bill the motion that turns three days on-site into a quarter of coverage.
- Event and sponsorship selection worth your budget
- Package negotiation on your side of the table
- Speaker prep and talking points
- On-site content plan (clips, coverage, citations)
- Post-event editorial push while the story is warm
What's inside the program
From story development to coverage log
Story & angle development
We mine your business for what's genuinely newsworthy: proprietary data, expert positions, market observations, customer trends. Every quarter gets a pipeline of angles matched to the publications most likely to run them.
Press releases & announcements
Professionally written releases for real announcements, targeted distribution to relevant journalists, media kits and boilerplates kept current — so every company milestone converts into visibility.
Editorial placements & expert commentary
Bylined contributions, expert quotes for journalists on deadline, and data-led features. Placements that put your name in the body of the story — with links that strengthen your search profile as a by-product.
Reporting & share of voice
A live coverage log of every placement — outlet, reach, link, date — plus branded-search and share-of-voice tracking, so you can watch recognition build month over month.
Where it fits
PR and SEO, run as one motion
Most agencies run PR and SEO in separate silos — coverage that never links, links that never build the brand. We run them together: the same angles that earn coverage feed our link building targets, and every campaign is planned with both editors and algorithms in mind.
That combination matters most in hard verticals. In iGaming, mainstream coverage is difficult and link supply is scarce — a disciplined digital PR motion is often the difference between a brand that ranks and a brand nobody cites. It's a core component of our iGaming SEO programs.
Events & Sponsorships
Presence that earns coverage, not just a booth
Conferences, industry awards, meetups and sponsorship placements are PR with a physical address — and most brands waste them by showing up without a story. We coordinate the whole motion: selecting the events worth your budget, negotiating sponsorship packages, prepping speakers and talking points, and building the content plan that turns three days on-site into a quarter of coverage, clips and citations.
It plugs straight into the rest of the PR engine: announcements timed to the event calendar, editorial follow-ups pitched while the story is warm, and every mention captured into the authority profile your search program compounds.
Events & sponsorships, priced
- → Event & sponsorship coordination from $999 per engagement
- → Selection, negotiation, speaker prep and on-site content plan
- → Post-event editorial push while the story is warm
- → Sponsorship budgets stay yours — we bill coordination only
Questions we hear most
Digital PR — FAQ
What is the difference between digital PR and link building?
They overlap, but the goal differs. Link building optimises for authority passed to specific pages; digital PR optimises for coverage — your name, story and expertise appearing in publications your buyers read. Done well, digital PR earns links as a by-product, which is why we run the two disciplines from one team and one calendar.
Do you write and distribute press releases?
Yes — but properly. A press release is a tool for genuine announcements: launches, funding, data, partnerships, milestones. We write the release, build the media list, pitch it to journalists who cover your space, and syndicate where it serves the story. What we never do is spray thin releases across wire services as a link scheme.
What makes a story angle work?
Editors publish what serves their readers, not what serves your brand. Angles that consistently earn coverage: original data and surveys, expert commentary on live news, contrarian takes backed by evidence, and useful assets journalists can cite. We develop angles from your actual expertise, so the coverage positions you as the authority you are.
How do you measure digital PR?
Placements secured, publication quality and audience, referring links earned, branded search growth and share of voice. You get a live coverage log — every placement with the outlet, date, link and reach — so the value of the program is never a matter of opinion.
Have a story worth telling?
Tell us what you've built, measured or learned — we'll tell you honestly whether it will earn coverage, and where.