The Method · Performance & Growth
The email marketing agency that builds the flows before the blasts
Email is the only channel you own outright — no algorithm, no auction, no rented reach. Run flows-first, it becomes the quiet engine behind up to 41% of revenue. We build that engine: automation, campaigns, SMS, and the CRM plumbing that makes it all measurable.
The Standard · Pricing
Pricing — and exactly what you get
Foundation setup
$999 one-time
Deliverability plus the four core flows, built once and owned forever — the layer that quietly drives up to 41% of email revenue.
- Platform configured (Klaviyo, HubSpot, Mailchimp…)
- Deliverability fixed: SPF, DKIM, DMARC, warm-up
- Welcome, abandonment, post-purchase, win-back flows live
- Copy that sells like your best salesperson
- Design from your brand system
- Live inside 3 weeks with test sends verified
Core
$599 /mo
Specialist email retainers run $2,500–$8,000/month — Core keeps the flows tuned and the calendar shipping from $599.
- Flows tuned as your store and funnel change
- Monthly campaign calendar: planned, written, designed, sent
- List hygiene managed
- Deliverability monitored
- Report in revenue language, not open rates
Growth
$1,199 /mo
Full lifecycle ownership including SMS — the tier where segmentation and testing start compounding revenue per send.
- Everything in Core
- SMS sequences at the highest-intent moments
- A/B testing on subject lines and sends
- Segmentation strategy — send less, earn more
- Quarterly list-health work
- Full lifecycle reporting
CRM / RevOps
from $999
The plumbing under the sends — quoted by the current state of your account, because a clean pipeline and a haunted one are different jobs.
- Pipeline stages that mirror how you actually sell
- Lead scoring sales trusts
- Lifecycle definitions and automations
- Marketing-to-CRM handoffs — no lead sits unworked
- Attribution that survives contact with reality
- Itemized quote within 24 hours
The flows-first philosophy
Campaigns are rented. Flows are owned.
The compounding layer, in order
- 1 Deliverability — authenticated, warmed, inboxing
- 2 Core flows — welcome, abandonment, post-purchase, win-back
- 3 Segmentation — send less, earn more per send
- 4 Campaign calendar — on the foundation, not instead of it
- 5 SMS — the highest-intent moments only
Most agencies sell email as a calendar: twelve sends a month, open rates in a deck, and a list that slowly burns out from being shouted at. The revenue was never in the calendar. It's in the automated layer — messages triggered by what a person just did, arriving at the exact moment they're deciding.
That's why every engagement starts with flows. A welcome series that sells the way your best salesperson does. Abandonment sequences that answer the actual objection instead of begging. Post-purchase flows that turn one order into a second. Win-backs that revive quietly lapsing customers before they're gone. Built once, they work every day — and every improvement compounds.
SMS follows the same discipline, used sparingly where intent peaks: back-in-stock, delivery windows, expiring carts. And underneath it all sits the CRM/RevOps layer — lifecycle stages, scoring, attribution — because a send you can't measure is a send you can't improve. It's the same one-system logic as the rest of the Unicorn Lab: channels working as one machine, reported in one number.
One more habit worth naming: we treat unsubscribes and spam complaints as data, not casualties. A list that shrinks toward the people who actually buy is healthier than one inflated with disengaged addresses dragging your deliverability down — and the revenue-per-send curve proves it within a quarter, every time.
The first 21 days
Foundation, in order of operations
DAYS 1–5
Deliverability before anything: SPF, DKIM and DMARC verified, sending domain warmed if it's cold, list hygiene run so we never build flows on an audience that can't receive them. Skipping this step is why most "email doesn't work for us" stories exist.
DAYS 6–14
The core flows get written, designed and built — welcome, abandonment, post-purchase, win-back — each mapped against your actual customer journey, not a template. Copy sells the way your best salesperson does; design comes from the same system as your site.
DAYS 15–21
Flows go live behind test sends and seed checks, baseline metrics get recorded, and the first campaign calendar is agreed. From here the program compounds: every month the flows get a revision pass, and every send teaches the segmentation something.
Questions we hear most
Email marketing — FAQ
Why do you build flows before campaigns?
Because flows compound and campaigns evaporate. A welcome series, abandonment sequence and post-purchase flow run every hour of every day, triggered by behaviour — across well-run accounts they routinely drive around 41% of email revenue from a fraction of the send volume. Campaigns matter, but they are the roof, not the foundation. We pour the foundation first.
Which platforms do you work in?
Klaviyo and Mailchimp for commerce, HubSpot and Brevo for B2B pipelines, Customer.io for product-led teams — plus the SMS layer inside each. If you are on something else, the audit tells you honestly whether to stay or migrate, and the Foundation setup includes the migration when it is justified.
What does the CRM / RevOps work actually cover?
The plumbing under the sends: pipeline stages that mirror how you actually sell, lifecycle definitions, lead scoring that sales trusts, attribution that survives contact with reality, and the automations between marketing and CRM so no lead sits unworked. Implementation from $999 depending on the current state of the account.
How fast does email start paying for itself?
Faster than any other channel we run, because the audience already knows you. Foundation flows typically go live inside 3 weeks and produce measurable revenue in the first month. The honest caveat: email multiplies existing demand — it cannot create demand a dead product or empty list does not have. If that is your situation, we will say so and point you at the right channel first.
Find out what your list is leaving on the table
A free flow audit: we map what's running, what's missing and what the gap is worth — in dollars, not open rates.