The Lab · Creative & Content
Social media marketing services measured in pipeline, not likes
Follower counts don't pay invoices. We build social media marketing programs around the things that do: platform-native content, communities that compound, and paid amplification of the posts the data has already proved — measured all the way through to pipeline. In the system, social is the asset layer talking back to the market every day.
Strategy & pillars
Deliberate platform selection and 3–5 content pillars that build topical authority — depth on the channels that matter, silence on the ones that don’t.
Short-form video
Reels, Shorts and TikTok produced in batches with hooks engineered for the first two seconds — the format that drives nearly all new-audience discovery.
Community management
Comments, DMs and owned channels handled like the growth assets they are. Audiences that talk back become distribution networks.
Paid amplification
Organic winners get budget behind them. Proven creative, broad targeting, and spend that follows engagement data — not guesses.
The Standard · Pricing
Pricing — and exactly what you get
Essentials
$299 /mo
The disciplined core — platform-native content on a steady cadence, priced for brands that need presence before scale.
- Platform-native content calendar, planned monthly
- Content produced from your brand system
- Scheduling and publishing handled
- Community replies and inbox hygiene
- Monthly performance report in plain language
Full program
$599 /mo
Adds the layers that turn presence into pipeline — community building and paid amplification steered by the same team that makes the content.
- Everything in Essentials
- Community building: engagement strategy, not just replies
- Paid amplification of proven organic winners
- Creative refresh cycle fed by performance data
- Cross-channel coordination with your SEO and content programs
- Monthly strategy call + report
The philosophy
Go deep, not wide
Platforms we run
Two or three of these — chosen for your audience — beat a thin presence on all six.
Being everywhere with nothing to say is the most common social media strategy — and the least effective. We pick the two or three platforms where your audience actually lives, build content pillars that establish authority there, and post with intent. Every piece has a job: reach, trust or conversion.
Measurement follows business outcomes: saves and shares, profile visits, link clicks and tracked conversions via UTM and GA4 — the numbers that connect content to revenue. Social also feeds the rest of the stack: the questions your audience asks become content briefs, winning organic hooks become paid creative, and community conversations surface the objections your landing pages need to answer. Our thinking is public in what actually works in social right now.
Questions we hear most
Social media marketing — FAQ
Which platforms should we actually be on?
Two or three, chosen by where your audience genuinely lives — not all six. B2B usually means LinkedIn plus YouTube; visual consumer brands lean Instagram and TikTok. The strategy session maps this from your customer data before any content is planned.
Do you produce the content or just plan it?
Both. Content pillars and calendars come from strategy; production covers short-form video editing, static creative and copy in your brand voice. Batch production keeps cadence sustainable — filming days every few weeks, not daily scrambles.
How do you measure social media ROI?
UTM-tagged links flowing into GA4, conversion events on the site, and the platform signals that predict them — saves, shares, profile visits and click-throughs. Follower counts appear in our reports as context, never as the headline.
Turn your audience into a pipeline
Bring us your current channels and goals — we'll map the platforms, pillars and cadence that fit, free.