The Lab · Flagship Program
The Unicorn Lab — full-service digital marketing, run as one build
One lab. One system. Zero to category leader. The Lab is our flagship program: every discipline this agency runs — brand, site, search, creative, growth, strategy — pointed at one company, one number, one build. Some clients arrive with nothing but an idea; the Lab builds the rest.
The Standard · Pricing
Pricing — and exactly what you get
The Lab Bundle
$2,999 /mo
Bought separately these four programs run ~$3,196/mo — as one build they behave like one machine, with one report and one accountable team.
- Starter SEO campaign — $999 alone: 5 links, 2 articles, monitoring
- Design Subscription — $999 alone: unlimited queue, 48h turnaround
- Shorts Engine 10 — $599 alone: 10 platform-native videos/mo
- Email Core — $599 alone: flows maintained + campaign calendar
- One system: assets planned so every channel feeds the others
- One monthly report, one number at the top
- Cancel anytime with 7 days’ notice
Custom build
from $5,000 /mo
Multi-market, multi-channel builds are quoted as an itemized sheet — placements at per-unit cost, assets, senior hours — so you can challenge any line.
- All five zones scoped to your markets
- From-scratch builds: naming → brand → site → growth
- Migrations and multi-market programs
- Itemized quote within 24 hours
- Senior strategist owning the number
- The honesty clause, in writing
The Method
The five-zone pipeline, in depth
Every Lab build runs the same pipeline our own brand runs — five zones, each feeding the next, none optional. What varies per client is velocity and emphasis, never the order of operations.
ZONE 1
Build & Brand
The foundation: a name that survives a trademark search, an identity that holds up in an ad and a pitch deck, and a website engineered to rank and convert from the first commit.
ZONE 2
Search & Authority
The compounding layer: technical SEO, editorial links, digital PR and AI-search visibility — the asset that gets cheaper to hold every month you own it.
ZONE 3
Creative & Content
The asset layer: content engines, a design queue and video systems producing on a cadence — everything on-brand because it comes from one system.
ZONE 4
Performance & Growth
The revenue layer: paid campaigns, email flows, conversion testing and creator programs, each measured in customers acquired and reported next to each other.
ZONE 5
Strategy
The direction layer: a senior operator owning the roadmap, moving budget across zones as the data votes, and answering for the one number at the top.
Why the order matters
Growth spent on a weak foundation is rented; growth built on the full pipeline compounds. That's the entire thesis of the Lab — and the reason we won't skip zones even when asked nicely.
The full stack
Every service in the system
Search & Authority
Creative & Content
Performance & Growth
The Standard
A unicorn isn't a promise — it's a discipline
The honesty clause
A unicorn isn't a promise — it's a discipline. Nobody honest guarantees valuations. We guarantee the system: the strategy, velocity, and standards that category leaders run.
The usual way this category is sold: a branding studio designs an identity, hands it to a web agency, who hands the site to a marketing agency, who complains the site can't rank and the brand can't convert. Every handoff loses information, time and money.
The Lab exists because we kept being the third agency in that chain — and kept rebuilding the first two agencies' work before we could grow it. So we collapsed the chain. In a Lab build, the people planning your search sit next to the people designing your pages and cutting your video, from day one. When strategy changes, one team turns the whole ship at once.
Full accountability comes standard: one monthly report covering every zone, one number at the top, one team answerable for it. When something underperforms, nobody blames the vendor next door — the vendor next door is us.
Have an idea? We'll build the rest.
From naming to launch to category leadership — tell us where you are and where the milestone is. We'll map the road between, itemized.